TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer behaviour and managerial decision making
SN  - 8120322215
U1  - 658.834 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Consumer behavior
KW  - Consumer behaniour
KW  - Market  surveys
KW  - Managerial decision making
KW  - Decision making,Consumer
ER  -