TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management : building measuring and managing brand equity
SN  - 8120323092
U1  - 658.827 18th.
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
KW  - Quality management
N1  - Library has 5th ed also
ER  -