Keller, Kevin Lane <br/><br/>
Strategic brand management : building measuring and managing brand equity 
Kevin Lane Keller 
 - 2nd ed. 
 - New Delhi  Prentice-Hall of India  2005 
 - xiii,788p.:ill.  ;   26cm. 
<br/><br/> Library has 5th ed also. 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning <br/>Quality management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL