Chaturvedi, Mukesh <br/><br/>
Direct marketing : concepts and cases 
by Mukesh Chaturvedi 
 - New Delhi  Excel Books  2000 
 - xii,589p.; 24cm. 
<br/><br/><label>ISBN: </label>8174461981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Direct marketing <br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA