TY  - BOOK
ED  - Baker, Michael J.
TI  - IEBM Encycyclopedia of marketing
T2  - IEBM Handbook series
SN  - 1861523041
U1  - 658.8003 
PY  - 1999///
CY  - London
PB  - Interfnational Thomson Business Press
KW  - Marketing--Encyclopedias
KW  - Marketing management--Encyclopedias
ER  -