IEBM Encycyclopedia of marketing 
edited by Michael J. Baker 
 - London  Interfnational Thomson Business Press  c1999 
 - xiii,865p.:table; 26cm. 
 - IEBM Handbook series .
<br/><br/><label>ISBN: </label>1861523041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Encyclopedias <br/>Marketing management--Encyclopedias
<br/><br/><label>Dewey Class. No.: </label>658.8003  / IEB