TY  - BOOK
AU  - Michaelson, Gerald A.
TI  - Wining the marketing war: a field manual for business leaders
SN  - 0333933737
U1  - 658.8 
PY  - 1999///
CY  - Delhi
PB  - Macmillan 
KW  - Marketing
KW  - Marketing management
ER  -