Michaelson, Gerald A. <br/><br/>
Wining the marketing war: a field manual for business leaders 
Gerald  A. Michaelson 
 - Delhi  Macmillan   c1999 
 - xv,282p.;  26cm. 
<br/><br/><label>ISBN: </label>0333933737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIC