TY  - BOOK
AU  - Jefkins, Franks
AU  - Yadin, Daniel
TI  - Advertising
SN  - 978-81-317-0382-3
U1  - 659.1 23rd.
PY  - 2013///
CY  - New York
PB  - Prentice-Hall
KW  - Advertising
KW  - Communication in Marketing
UR  - www.pearsoned.co.in
ER  -