Jefkins, Franks <br/><br/>
Advertising 
by Franks Jefkins; rev. and edited by Daniel Yadin 
 - 4th ed. 
 - New York  Prentice-Hall  2013 
 - xix,394p.:ill.;   25cm. 
<br/><br/><label>ISBN: </label>978-81-317-0382-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF