Mariotti, John <br/><br/>
Smart things to know about : brands and branding 
John Mariotti 
 - Mumbai  India Book  c1999 
 - x, 230p.; 24cm. 
<br/><br/><label>ISBN: </label>8173101272 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAR