TY  - BOOK
AU  - Reeder,  Robert R.
ED  - Brierty,  Edward G.
ED  - Reeder,  Betty H.
TI  - Industrial marketing : analysis,planning and control. 
SN  - 8120312457.
U1  - 658.8 
PY  - 1991///
CY  - Delhi.
PB  - Prentice Hall of India.
ER  -