Bovee, Courtland L. <br/><br/>
Marketing 
Courtland L. Bovee and John V. Thill 
 - New York  McGraw Hill  c1992 
 - xxxi,761p.: ill.;  27cm. -- 
 - McGraw Hills series in marketing .
<br/><br/><label>ISBN: </label>007006734 1 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOV