Jones, John Phillip <br/><br/>
What's in a brand?: building brand equity through advertising 
by John Phillip Jones 
 - New Delhi  [s.n.]  1998 
 - xxiii, 335p.: ill.;  24cm. 
<br/><br/><label>ISBN: </label>0074632019 
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON