Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 
by Philip Kotler, John T. Bowen and James C. Makens 
 - 2nd ed. 
 - Delhi  Pearson Education Asia  2016 
 - xiv,798p.: ill.;   26cm. 
<br/><br/> Library has 5th ed. and 6th ed. also 
<br/><br/><label>ISBN: </label>817808564X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Tourist trade--Marketing <br/>Tourism--Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT