Malhotra, Naresh K.
Marketing research: an applied orientation
by Naresh K. Malhotra
- 3rd ed.
- Delhi Pearson Education Asia [19-?]
- xxxv,115p.:ill.; 26cm.
Library has 4th ed. and 5th ed. also. 7th ed. authored by Naresh K. Malhotra and Satyabhusan Dash
817808368X
Marketing research
Marketing-- research
Market Research
658.83 / MAL