Malhotra, Naresh K.

Marketing research: an applied orientation by Naresh K. Malhotra - 3rd ed. - Delhi Pearson Education Asia [19-?] - xxxv,115p.:ill.; 26cm.

Library has 4th ed. and 5th ed. also. 7th ed. authored by Naresh K. Malhotra and Satyabhusan Dash

817808368X


Marketing research
Marketing-- research
Market Research

658.83 / MAL