Encyclopaedia of marketing research 
edited by Rajanee Ranjan 
 - New Delhi  Anmol Publications  c1998 
 - 3v.;  22cm.  
<br/><br/><label>ISBN: </label>8126100761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research-Encyclopedias
<br/><br/><label>Dewey Class. No.: </label>658.83  / ENC