TY  - BOOK
AU  - Wind, Jerry.
ED  - Mahajan, Vijay
TI  - Digital Marketing : global strategies from the world's leading experts
SN  - 0471361224
U1  - 658.80900164404 
PY  - 2001///
CY  - New York .
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Consumer behaviour
KW  - Electronic commerce
ER  -