TY  - BOOK
AU  - Pezzullo, Marry Ann
TI  - Marketing financial services
SN  - 0333932749
U1  - 658.809332 
PY  - 1998///
CY  - New Delhi
PB  - Mcmillan India 
KW  - Marketing
KW  - strategic marketing
KW  - markets
ER  -