Proctor, Tony <br/><br/>
Marketing management : integrating theory and practice 
Tony Proctor 
 - London  International Thomson Business Press  c1996 
 - xxvi,528p.; 23cm. 
<br/><br/><label>ISBN: </label>0412623501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRO