TY  - BOOK
AU  - Smith, Paul
ED  - Berry, Chris
ED  - Pulford, Alan
TI  - Strategic marketing communications : new ways to build and integrate communication
SN  - 0749428138
U1  - 658.800285 
PY  - 1997///
CY  - London
PB  - Kegan Page Limited
KW  - Marketing Communication-Planning
KW  - Marketing Strategy
ER  -