Smith, Paul <br/><br/>
Strategic marketing communications : new ways to build and integrate communication 
Paul Smith, Chris Berry and Alan Pulford 
 - London  Kegan Page Limited  c1997 
 - xiv,290p.: fig., tables. ; 23cm. 
<br/><br/><label>ISBN: </label>0749428138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communication-Planning<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.800285  / SMI