TY  - BOOK
AU  - Schiffman, Leon G.
ED  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 8120323505
U1  - 658.834 18th.
PY  - 1987///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Market surveys
N1  - Library has 8th ed. and 12th ed also.
12th ed. authored by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
ER  -