TY  - BOOK
AU  - Neelamegham,S
TI  - Marketing in India : cases and readings
U1  - 380.0954 
PY  - 1988///
CY  - New Delhi
PB  - Vikas
KW  - Marketing-India
KW  - Marketing-India-Case Studies
KW  - Selling-India
KW  - Consumer Goods-Marketing-India
N1  - Lib. has 3rd ed. also
ER  -