TY  - BOOK
AU  - Jain , Abhinandan K. 
TI  - Product design and test marketing of information products/services
SN  - 8120413504
U1  - Lib 
PY  - 1999///
CY  - New Delhi
PB  - Oxford & IBH Publishing
KW  - Information Centres-Marketing
KW  - Management-Information Products
ER  -