TY  - BOOK
AU  - Ries, Al
ED  - Trout, Jack
TI  - Bottom-up marketing
SN  - 0452264189
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - McGraw-GHill Inc.
KW  - Marketing-Management
KW  - Product Management
ER  -