Ries, Al <br/><br/>
Bottom-up marketing 
Al Ries and Jack Trout 
 - New York  McGraw-GHill Inc.  c1989 
 - xiv,226p.; 15cm. 
<br/><br/><label>ISBN: </label>0452264189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE