Marketing : concepts and strategies 
Sally Dibb ...[et al.] 
 - 3rd ed. 
 - New York,   Houghton Mifflin  c1997 
 - xxi,842p.: ill.;  26cm. 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markets<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR