TY  - BOOK
AU  - Moss, Frank  H
ED  - J E Crissy and  Paul  M  Fischer
TI  - Financial dimensions of marketing management
T2  - (Series on marketing management)
U1  - 658.1552/MOS 
PY  - 1978///
CY  - Newyork
PB  - John Wiley
ER  -