Developing new financial products from needs analysis to profitable rollout 
Gary H. Raddon 
 - Illinois  Financial Soutcebook  c1990 
 - 281p.; 25cm. 
<br/><br/><label>ISBN: </label>07707372X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial Services Industry<br/>New Products<br/>Securities Industry
<br/><br/><label>Dewey Class. No.: </label>332.1  / RAD