Assael, Henry <br/><br/>
Consumer behaviour and market action 
by Henry Assael 
 - 5th ed. 
 - Ohio  South Western College Publishing  c1995 
 - xx, 749p.: col.ill.; 25cm. 
<br/><br/><label>ISBN: </label>0538844357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Motivational research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834  / ASS