Aaker, David A. <br/><br/>
Advertising management 
by David A. Aaker, Rajeev Batra and John G.Myers 
 - 4th ed. 
 - New Delhi  Prentice-Hall of India  1995 
 - xiv,593p,  ;  25cm. 
<br/><br/> Library has 5th ed also. 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management<br/>Advertising--India
<br/><br/><label>Dewey Class. No.: </label>659.1  / AAK