Tull, Donald S. <br/><br/>
Marketing research : measurement and method 
by Donald S. Tull and Del I. Hawkins 
 - 6th ed. 
 - New Delhi   Prentice-Hall of India  1996 
 - xviii, 863p. ; 26cm. 
<br/><br/> a text with cases 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management--Data processing
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL