TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 8120309596
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall 
KW  - Marketing--Management
KW  - Marketing Management
KW  - Product Management
N1  - Library has 7th ed. also
ER  -