Keegan, Warren J. <br/><br/>
Global marketing management 
by Warren J. Keegan  
 - 5th ed.  
 - New Delhi  Prentice-Hall   c1995 
 - xix,828p.; 24cm. 
<br/><br/> Library has 7th ed. also 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing Management<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE