TY  - BOOK
AU  - Luck, David J.
ED  - Rubin, Ronald S.
TI  - Marketing research
SN  - 8120304845
U1  - 658.83 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing research
KW  - Market research
KW  - Markets--Management
ER  -