Luck, David J. <br/><br/>
Marketing research 
by David J. Luck and Ronald S. Rubin 
 - 7th ed. 
 - New Delhi  Prentice-Hall of India  1996 
 - xvii,683p.; 25cm. 
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Market research<br/>Markets--Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC