Kotler, Philip <br/><br/>
Marketing management : analysis, planning, implementation and control 
Philip Kotler 
 - 8th ed. 
 - New Delhi  Prentice-Hall of India  1994 
 - xxx, 801p.; 26cm. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT