Mehta, Subhash C. <br/><br/>
Indian consumers : studies and cases for marketing decisions 
Subhash C. Mehta 
 - New Delhi  Tata McGraw-Hill  c1973 
 - xvi, 336p.; 23cm. 
<br/><br/><label>Dewey Class. No.: </label>658.8350954  / MEH