Cundiff, Edward W. <br/><br/>
Basic marketing : concepts, decisions, and strategies 
Edward W. Cundiff and Richard R. Still 
 - 2nd. ed. 
 - New Delhi  Prentice-Hall  1972 
 - xi,627p.;  24cm. 
<br/><br/><label>Dewey Class. No.: </label>658.4  / CUN