TY  - BOOK
AU  - Chattopadhyay, Rohitashya
TI  - Understanding India : cultural influences on Indian television  commercials
SN  - 978-81-321-1392-8
U1  - 302.23450954 23rd.
PY  - 2014///
CY  - New Delhi
PB  - SAGE
KW  - Television advertising-Social aspects-India
KW  - Television broadcasting-Social aspects-India
UR  - www.sagepublications.com
ER  -