Roy, Arijit <br/><br/>
Marketing for customer value 
Arijit Roy, Bhargava B. R. and Tabreez Pasha 
 - New Delhi  Himalaya Publishing House  2022 
 - 342p.;  24cm. 
<br/><br/><label>ISBN: </label>978-93-5596-979-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations-Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / ROY