Rathor, B. S. International marketing B. S. Rathor, B. M. Jani and J. S. Rathor - 4th rev. ed. - Mumbai Himalaya Publishing House 2001 - 588p.; 22cm. ISBN: 978-93-5024-703-7 Subjects--Topical Terms: International marketing Dewey Class. No.: 658.84 / RAT