Sasikumar, K. <br/><br/>
Brand management practices : issues and trends 
K. Sasikumar and K. S. Chandrasekar 
 - Mumbai  Himalaya Publishing House  2019 
 - [12],286p.;  24cm. 
<br/><br/><label>ISBN: </label>978-93-5024-818-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAS