Gupta, U. C. <br/><br/>
Adhunik vigyapan aur jansampark 
by U. C. Gupta 
 - New Delhi  Arjun Publishing  2012 
 - [viii], 236p.;  22 cm 
<br/><br/><label>ISBN: </label>978-81-8330-064-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Commercial agents<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>H 381.3  / GUP