Jha, S.M. <br/><br/>
Services marketing 
by S.M. Jha 
 - 7th revised & enlarged ed. 
 - Mumbai  Himalaya Publishing  2018 
 - [xvi], 783p.;  25 cm 
<br/><br/><label>ISBN: </label>978-93-5024-736-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Retail marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / JHA