Balaji, B. <br/><br/>
Services marketing and management (for M.B.A., P.G. Diploma in Business Administration and other management courses) 
B. Balaji 
 - 2nd rev. ed. 
 - New Delhi  S. Chand & Company  2021 
 - xii,436p.;  24cm. 
<br/><br/><label>ISBN: </label>978-81-219-2161-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing<br/>Service industries-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAL