TY  - BOOK
AU  - Isaac, Jayant
TI  - Strategic view of marketing : a detail study of strategic marketing (text and cases)
SN  - 978-93-5051-284-5
U1  - 658.802 23rd.
PY  - 2012///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing-Management
UR  - www.himpub.com
ER  -