Isaac, Jayant <br/><br/>
Strategic view of marketing : a detail study of strategic marketing (text and cases) 
Jayant Isaac 
 - Mumbai  Himalaya Publishing House  2012 
 - [14],437p.;  25cm. 
<br/><br/><label>ISBN: </label>978-93-5051-284-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / ISA