TY  - BOOK
AU  - Pongiannan, K.  ed.
TI  - Advertising and brand building : principles and case studies
SN  - 9788177083156
U1  - 659.1 23rd.
PY  - 2012///
CY  - New Delhi
PB  - New Century Publications
KW  - Branding (Marketing) 	
KW  - Advertising-Brand name products
UR  - www.newcenturypublications.com
ER  -